Every market analysis report is the product of hundreds of interviews with customers, suppliers, distributors, government personnel and competitors. In-house statisticians confirm the findings and ensure the accuracy of data. Researchers conduct focus groups in Beijing, Shanghai, and Guangzhou. Analysts format all finding for immediate use. In a market where many companies are operating blindly, WKI China's reports provide the competitive advantage of proprietary information.

WKI China's managers offer a variety of products to fulfill their client's key market research needs:

MARKET SURVEYS

• Analyze market size and growth by assessing competitor sales, import statistics, and grey market activity
• Examine market segmentation and market share by company, product and channels
• Monitor pricing levels and trends and determine industry profitability

CUSTOMER SURVEYS AND FOCUS GROUPS

• Understand and prioritize customer purchase criteria of key customers
• Specify the socio-economic and demographic profile of consumers

COMPETITOR PROFILES

• Audit financial records to obtain profits, sales, and investments
• Describe alliances, positioning, and strategy of competitors

DISTRIBUTION ANALYSIS

• Map physical distribution of product through all channels to market
• Determine price build-up of each channel

NEW PRODUCT TESTING

• Rate product's overall acceptability
• Evaluate expected performance compared to competing products

MEDIA RESEARCH

• Analyze media effectiveness and determine appropriate advertising spending
• Monitor advertising of competitors for share of voice