For regional clients which are not fully prepared to pursue opportunities abroad, WKI Brasil has combined WKI's market analysis and expansion strategy expertise with its staff of local market experts trained and developed by Mr. Joel Korn. Depending on the client's needs, WKI Brasil also works in conjunction with local investment banks. The objective of product line expansion strategies is to optimize the operational efficiency of local companies by identifying, analyzing and prioritizing product categories which allow the client to significantly augment revenues without incurring a proportional increase in operating costs.
A typical WKI Brasil Product Line Expansion Strategy study includes:
Global Benchmarking
- Global competitor analysis
- Synergy potential analysis
Market Analysis and Segmentation
- Market size and growth by product or service category
- Distributor channel synergy analysis
- Competitor analysis and profiles
- Customer synergy and purchase decision process
Market Entry Options Analysis
- Target market selection
- Foreign ally identification
- Manufacturing analysis
- Operating resource analysis
- Marketing and sales resource analysis
- Financial projections by product expansion scenario
Action Plan
- Implementation timeline
- Quantified milestones for sales and resources
- Local contact database
Upon conclusion of such a study, the client has a complete understanding of its major product line expansion opportunities and a clear strategy for pursuing increased operational efficiency.
