WKI Brasil has the resources to conduct comprehensive analyses of the Big 5 Latin American markets, namely, Brazil, Argentina, Chile, Colombia and Venezuela, as well as smaller markets.

International market strategies are formulated based on concrete data obtained first-hand from local sources in each market. A typical WKI study includes:

Market Analysis and Segmentation

• Market size and growth by product or service category
• Distribution channel analysis and segmentation
• Competitor analysis and profiles
• Customer segmentation and purchase decision process

Market Entry Options Analysis

• Target market selection
• Regional interdynamics
• Product sourcing analysis
• Local operating resource requirements
• Local marketing and sales resource requirements
• Financial projections by entry scenario

Action Plan

• Implementation timeline
• Qualified milestones for sales and resources
• Local contact database

WKI Brasil helps both foreign and regional clients develop such expansion strategies within Latin America. WKI Brasil also offers, in conjunction with its sister offices around the world, intercontinental expansion services for Latin American clients seeking to explore opportunities in North America, Europe, Asia, CIS and the Middle East.