Having set up a presence in 1979, WKI was one of the first Western consulting firms to enter and operate in China. WKI China is dedicated to offering superior consulting services to companies operating in China. Headquartered in Beijing and with a presence in 40 cities across China, WKI China provides complete and unparalled market coverage as a means of attaining this goal.

The company was formed as a joint venture between William Kent International and Sinotrust Business Risk Management, the leading credit reporting firm in China. Sinotrust was formed by former managers of the Ministry of Foreign Trade and Economic Cooperation (MOFTEC) to build credit reporting in China and has created a proprietary databank on over 80,000 companies in China.

WKI China thus combines Western analytical techniques and industry experience with local Chinese expertise and resources. In addition, WKI China's clients can integrate their China business into regional and global strategies through the worldwide capabilities of William Kent International.